Why We Crave?
Craving Desire For Food Eating and Psychology Craving And Psychology Calories Craving Food Temptation And Psychology Desires For Food
The term “craving” hardly does justice to that four-alarm fire raging in your brain. Must….have….warm brownie still gooey in the middle. Must….eat…. entire container of Super Fudge Chunk. Can’t…stop…scarfing down chocolate kisses.
It seems like there’s nothing to do but either fight off the cravings or give in to them. Mostly, we give in, figuring it’s hopeless—a simple biological fact of life.
But research from the University College of London shows that the yen for chocolate and other tasty treats may be an acquired habit. In humans, hunger and eating are strongly influenced by context.
Psychologist Leigh Gibson, a professor at the university’s Health Behavior Unit who studies appetite and food choice, rounded up several dozen student volunteers to find out whether people could be “trained” out of their cravings. Here are the very surprising results of the study.
Will you take a look or a brownie? 
Craving Desire For Food Eating and Psychology Craving And Psychology Calories Craving Food Temptation And Psychology Desires For Food